September 2008
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Connect with Audiences Despite Digital Distractions. |
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Joey Asher
President's
Perspective |
“When I’m leading a meeting, I find that people spend a
lot of time typing emails. What is your strategy for
dealing with the Blackberry problem?”
“When I’m leading a conference call, I know that there
are people listening in who aren’t paying attention.
They’re surfing the internet, writing memos, making
their own phone calls. Are there tricks for making
people pay closer attention?”
“People look at their laptops during my presentations.
Is there anything I can do about this?”
A lot of people ask me how to keep their listeners from
getting distracted by today’s digital technology. And
they never like my answer. But here it is.
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Persuasion Tip from "The Wizard of Oz." |
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Remember why Dorothy and her gang were off to see the
Wizard?
It was “because, because, because, because, because of
the wonderful things he does.”
It turns out that the word “because” is incredibly
persuasive when answering questions and making requests.
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Do You
Want to Win a Sales Presentation?
Look For "How to Win
a Pitch" by Joey Asher. |
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Let's say that you have a chance to
pitch for a huge contract. The only problem is that you're competing
against two highly qualified competitors.
How do you distinguish yourself and win
the job?
For the answer to that question, you should read “How to Win a Pitch: The Five
Fundamentals that Will Distinguish You from the Competition.”
Due out in November,
“How to Win a Pitch” is the third book by
Speechworks President Joey Asher. The book details the amazingly
simple plan that has helped Speechworks clients win billions of
dollars in new business contracts.
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What is Public Speaking Hygiene? |
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Marketing guru Seth Godin wrote recently about a
concept called “marketing hygiene.” It’s the idea
that to sell a great product, you need to create an
environment that is conducive to making people buy. For
example, you may have the best tomatoes in the world,
but no one will buy them from you if your grocery store
has roaches all over the walls.
Godin’s post prompted us to think about the following
question: “What is public speaking hygiene?”
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"Talking Points" Listed as a Top Blog by Alltop. |
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Our blog “Talking Points” is getting recognized in the “blogosphere.”
We have been selected for listing on
Alltop, a web-listing that considers itself a
“digital magazine rack.” It’s a site for top blogs and
websites. We are listed in the “Speaking” category.
To view the blog, click here.
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To Persuade, Say It Again and Again. |
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If you want to get people to buy into your ideas, just
say them over and over. That’s the conclusion of Stephen
Garcia, PhD, of the University of Michigan, Gerald
R.Ford School of Public Policy.
In a study, Garcia found that when one person expresses
an opinion repeatedly the effect is the same as several
people lobbying the point. Repetition evokes a sense of
familiarity, making it seem that convictions are widely
shared, says Garcia.
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Speaking Tip from Aleksandr Solzhenitsyn. |
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“If one is forever cautious, can one remain a human
being?”
Those are the words of Aleksandr Solzhenitsyn, the
Russian literary giant who died last month at age 89.
He won the Nobel Prize for Literature in 1970 and was a
brave dissident who spoke out against the Soviet regime.
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