November 2008
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Storytelling Lessons from Barack Obama. |
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Joey Asher
President's
Perspective |
Sen. Barack Obama won the presidency this month for many
reasons: a slumping economy, a brilliant campaign, a
message that connected with voters, and
changing demographics.
Still another reason was Obama’s extraordinary ability
to communicate with listeners, connect with them, and
move them. Much has been written about his oratorical
skills. His voice is so wonderful it could make the
contents of a bottle of Nyquil sound interesting. And he
has great speechwriters.
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To Market "Trust", Bank Executives Must Connect. |
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“The image that we are going to be trying to project for the next 10
years will be safety and security.”
Those were the words from a senior vice president for external
communications for a major bank. We were meeting with him to
discuss a program to help his senior executives improve their
ability to give presentations to community groups.
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CEO Must Remember that Connection Matters More than Perfection.
Lighten up and Rehearse! |
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“I’m worried about accidentally saying something that the analysts
will pounce on. As a result, I speak slowly and have lots of “uhs”.
I know I sound tentative. But I don’t know what to do about it.”
Those are the words of the CEO of a $1 billion-a-year publicly
traded company. We were working with him recently in preparation for
a major presentation to analysts.
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Do Good Looking People Earn More Money? |
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From the “first impressions count” department, here’s a study that
indicates that good looking people earn more money.
According to research published in the Journal of Labor Economics,
Daniel Hamermesh and Jeff Biddle determined that attractive people
earn about 5 percent more in hourly pay than their average-looking
colleagues, who in turn earn 9 percent more per hour than the
plainest-looking workers.
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Public Speaking Tip from Bill Gates. |
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“The vision is really about empowering workers, giving them all the
information about what’s going on so they can do a lot more than
they’ve done in the past.”
Those are the words of software tycoon Bill Gates. Of course, Gates
is speaking about computers and how they can empower workers.
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"Talking Points" Listed as a Top Blog by Alltop. |
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Our blog “Talking Points” is getting recognized in the “blogosphere.”
We have been selected for listing on
Alltop, a web-listing that considers itself a
“digital magazine rack.” It’s a site for top blogs and
websites. We are listed in the “Speaking” category.
To view the blog, click here.
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