July 2009
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For Great Presentations, Follow the 10/20/30 Rule. |
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Joey Asher
President's
Perspective |
Guy Kawasaki
is a technology guru and venture capitalist who listens
to a lot of presentations from entrepreneurs seeking
money for start-up ventures. The overwhelming majority
of the presentations he hears are, as he says, “crap.”
And so he requires that all presentations at his
business
Garage Technology Ventures
follow what he calls the
“10/20/30 rule”.
It’s a rule that should be embraced by anyone that wants
to connect with audiences.
The rule states that all presentations should be limited
to 10 slides, 20 minutes, and have no words on the
slides smaller than 30-point type. I love the rule
because it keeps you out of the weeds by forcing you to
keep your message focused on key issues.
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If you Want to Dress For Success,
Avoid Looking Like Michael
Jackson. |
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In watching the continuing coverage of Michael Jackson’s
death, we were struck by his attire when he went to meet
with President Reagan. True to his image, the King of
Pop wore a sparkling captain’s outfit that made him look
like a star from a jazzy revival of “The Pirates of
Penzance”.
But if you want to dress for success, you probably shouldn’t take
your cue from Michael Jackson. Unlike MJ, you want to dress in a
way that doesn’t draw attention.
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Does President Obama Give People the Evil Eye? |
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Your facial energy can have enormous
impact, even at the highest levels.
In fact, White House staffers allegedly are joking about President
Barack Obama’s tendency to give people the “evil eye.”
We’re not sure how much stock to put in this story because it was
reported with no attribution on the conservative news/gossip blog
“Drudge Report.”
But we pass on the story simply
to highlight the impact of facial expressions.
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More Rave Reviews for "How to Win a Pitch." |
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"This
book is one of those rarities that presents a simple framework that
“beginners” will be able to understand and use - yet still crams in
multiple gems of wisdom and insight that even highly experienced
sales people will learn from."
That is what Ian Brodie, on his blog "Sales Excellence", had to say
about
Speechworks President Joey Asher’s new book How to Win a Pitch:
The Five Fundamentals that Will Distinguish You from the Competition.
The book is available now on
Amazon. Or you can get it through Speechworks by
clicking here.
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Public Speaking Tip from Farrah Fawcett. |
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“The
reason that the all-American boy prefers beauty to
brains is that he can see better than he can think.”
Those are the words of Farrah Fawcett. She obviously
wasn’t speaking about public speaking. But her point is
applicable nonetheless. While what you say in a
presentation is critical, how you look and sound matter
a lot.
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