August 2009
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Sales Presentation Lessons from Billy Mays. |
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Joey Asher
President's
Perspective |
Anyone that wants to learn how to deliver a great new
business presentation should watch Billy Mays, the
recently-deceased television pitchman who sold
everything from “Mighty Putty” to “Flies Away”.
That’s because persuading someone to hire your firm
isn’t much different than selling “OxiClean”.
Take a Lesson from Mays’s Delivery Style
The first thing that anyone giving a sales presentation
can learn from Billy Mays is to speak with passion. Mays
was known for his over-hyped delivery. “Why is he always
yelling?” my wife once asked.
The answer is easy – energy sells.
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Lesson in the Need for Rehearsal from Neil Armstrong and the First Moonlanding. |
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Last month we celebrated the 40th anniversary of Neil
Armstrong’s historic moonwalk. It was also the
anniversary of one of the most historic flubbed lines of
all time.
When Armstrong set foot on the moon he said, “That’s one small step
for man, one giant leap for mankind.”
Of course, the plan was for him to say “That’s one small step for
A
man, one giant leap for mankind.”
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Busting the Mehrabian Myth: Content Matters. |
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Here’s a fun video from a British communication skills
coaching firm.
The video addresses a study
conducted many years ago by Albert Mehrabian, a social
scientist who studied the way that we communicate.
Many
presentation skills coaching firms have over-emphasized Mehrabian’s study, citing it for the idea that style is
far more important than substance.
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More Rave Reviews for "How to Win a Pitch." |
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Speechworks President Joey Asher’s new book How to Win a
Pitch: The Five Fundamentals that Will Distinguish You from the
Competition is getting rave reviews from around the world. Ian
Brodie, on his Sales Excellence Blog wrote:
This book is one of those rarities that presents a simple framework
that “beginners” will be able to understand and use - yet still
crams in multiple gems of wisdom and insight that even highly
experienced sales people will learn from.
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Public Speaking Tip from Julia Child. |
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"Non-cooks think it’s silly to invest
two hours’ work in two minutes’ enjoyment. But if cooking
is evanescent, so is the ballet.”
Those are the words of Julia Child,
the famed television chef who is the subject of the new
movie “Julie and Julia.” Ms. Child’s point is an
interesting one, especially in the context of public
speaking. Many people don’t spend much time rehearsing
presentations simply because the presentation itself
might not be longer than 15 minutes.
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