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June 2010 |
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Is Your Presentation As Good As Dairy Queen? |
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Joey Asher
President's
Perspective |
Sometimes I’ll hear a dynamic speaker
with fancy slides and think, “Yeah. But she wasn’t as
good as Dairy Queen.”
Let me explain.
A couple of weeks ago, my wife and I
celebrated our 23rd wedding anniversary at Bacchanalia,
which, on its website, bills itself as “Atlanta’s most
celebrated restaurant featuring contemporary American
cuisine.”
It was delicious and very expensive. We
spent $250 (tip included) with one glass of wine each.
I had the “Local Berkshire Pork Loin, Crispy Belly,
Anson Mills White Grits, Fresh Andouille Sausage,
Summerland Farm Greens, and Pot Likker Jus.”
For dessert, I had the “Brown Butter
Poached Rhubarb Fried Pie” in the “Honey Tangerine
Float”. It was also good.
But, to be honest, the dessert wasn’t as
good as a vanilla cone dipped in chocolate at the Dairy
Queen.
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New Book From Speechworks
President
15 Minutes Including Q&A. |
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Corporate America is
being overrun by a scourge of lousy presentations. Every day,
business people bore listeners with presentations that ramble on,
make no clear points, and fail to address the audiences’ key
concerns.
Speechworks
President Joey Asher proposes a simple cure for this corporate
scourge in his fourth book:
15 Minutes Including Q&A: A Plan to Save the World from Lousy
Presentations.
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What Can We Learn From Great
Eulogies?
To Connect with Audiences, Tell Stories |
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You’d have to have a very dark heart not to get a little
misty-eyed reading “Farewell,
Godspeed: The Greatest Eulogies of Our Time.”
And you’d have to be blind not to notice what makes
these eulogies so strong and this book so fascinating.
It’s
the wonderful stories. These eulogies are a wonderful
lesson to all of us of the power of stories to grip an
audience.
The
book compiles eulogies from a range of famous people:
from Martin Luther King, Jr. to Lucille Ball. You’ll
learn about:
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When Delivering Bad News in Business,
Be Brief, Be Simple, and Listen |
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Delivering bad news to a client or colleague can actually strengthen
a relationship if done right. But to do it right, you need to show
empathy, keep it simple, and listen.
So
says Catherine Dubé, a senior lecturer at Brown University Medical
School's Department of Community Health, whose research areas
include doctor-patient communication. Dubé’s perspective was
included in an article in the "Newport (Rhode Island) Daily
News" interviewing doctors, police officers, and auto mechanics on
how to deliver bad news sensitively.
Dubé
described how doctors should deliver bad news to patients.
But her ideas apply equally well to business situations, such as
telling bad news to a client or an employee.
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Great Speakers Connect with Boldness. |
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“Boldness in business is the first, second, and third thing.”
Thomas Fuller, an English writer, said those words four centuries
ago. And they’re still true today, especially as they pertain to
business communication skills.
At
Speechworks, we believe that great communication is about boldly and
passionately making simple, easy-to-understand points, and
supporting those points with stories that connect with the listener.
That’s what we focus on whenever we coach our clients. All of our
programs focus on two areas:
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