One way to determine whether you’re a good speaker is to see how many times you use the words “For example” in your presentations.
If you use those words a lot, then chances are that you’re telling lots of stories when you speak. And if you’re telling lots of stories, chances are that you’re giving a very good presentation.
The words “For example” are magical in their ability to produce a nice relevant story.
Recently one of our coaches was working with a sales person on a presentation. This sales person made the general point that “Our clients really love it when we come out to check on them unannounced.”
When our coach didn’t hear a specific example or story immediately following that general statement, the coach interrupted, prompting “For example.” The client immediately told a story of visiting a client and getting additional business as a direct result of the surprise visit. Great story. And it was prompted by the phrase “For example.”
We find that our clients often have wonderful stories that they never use. When we ask “Why don’t you use them” the answer usually comes back, “I just forgot.”
The phrase “For example” helps prompt the use of the story. And that story will make your presentation better.
Joey Asher
Joey Asher has worked with thousands of business people helping them learn how to communicate in a way that connects with clients. His new book 15 Minutes Including Q&A: a Plan to Save the World from Lousy Presentations” is available now. He is also the author three previous books including “How to Win a Pitch: The Five Fundamentals That Will Distinguish You from the Competition”, “Selling and Communication Skills for Lawyers” and “Even A Geek Can Speak.”